Campaign Partners
Every year No Smoking Day works with other organisations that want to help smokers who want to stop smoking. New partnerships are constantly being developed for the campaign. Details of our campaign partners so far are listed on this page.
- Asda
- ATM:ad
- Bannatyne's Health Clubs
- Bay Media
- bdpublicity
- British Association of Dermatologists
- BT
- CBS Outdoor
- Fire Kills Campaign
- Fitness First
- Foundation for the Study of Infant Deaths
- Infertility Network UK
- JCDecaux
- Label Outdoor
- The Life Channel
- P3
- Rethink
- The Armed Forces
- Ticketmedia
Please keep revisiting the site for updates and register for our e-newsletter to automatically receive this information.
Asda
Asda is very keen to use No Smoking Day to support its customers and staff
who want to stop smoking. ASDA pharmacies will take part in No Smoking Day
and ASDA would like to link its stores and depots with local stop smoking
services in order to develop great local events.
For further information on potential events and working relationships contact
Maria Barnett at maria.barnett@asda.co.uk.
ATM:ad
The recession is putting people under more pressure, so where better to
run your No Smoking Day campaign message than on cash machines in your area.
Some cash machines even have ashtrays supplied! ATM:ad have over 6000 in
the UK covering all major towns and cities.
They can offer PCTs a post code targeted campaign to run exactly to the
period/budget you want. They sell by transactions so you know exactly how
many people will see your Ad so there is no wastage. ATM:ad is even offering
a special No Smoking Day/PCT discount on media and production services.
Please contact Richard.Rowley@atm-ad.com or call 020 7153 4932 for your bespoke PCT quote.
Bannatyne's
Health Clubs
Bannatyne's Health Clubs has become a partner of No Smoking Day to support
smokers who want to embark on a new healthy lifestyle after they quit smoking.
Bannatyne's founder and chairman, Duncan Bannatyne is also President of No Smoking Day.
As the UK's largest independent health club operator, Bannatyne's has launched a special 'No Joining Fee' offer for people becoming members of one of its 61 UK health clubs on Wednesday March 11th.
In addition, Bannatyne's Health Clubs will be hosting its free 'first steps health check' on 9th, 10th and 11th March to help smokers understand their current fitness levels and what they need to do to improve their lifestyle.
Delivered by Bannatyne's professional fitness advisors, the health check will help smokers evaluate type and levels of exercise they can take on and help set their long-term lifestyle and wellbeing goals.
For more information contact your local Bannatyne's Health Club. www.bannatyne.co.uk
Bay
Media
Bay Media work with a number of PCTs and councils throughout the country
who use lamppost banners to promote No Smoking day and other public health
messages.
Bay media is offering a last minute deal for lampposts to promote No Smoking Day. The reduced rate of £199 per double sided banner*, includes print, production and installation.
Please call Karen Lazarus on 07932 747 311 or email karen.lazarus@baymedia.co.uk for more information.
*price excludes vat, is based on a minimum order of 10 banners and on Bay Media's standard conditions of sale.
bdpublicity
bdpublicity are proud to be associated as Campaign Partners with No Smoking
Day and with over 20 years experience in supplying gifts and promotional
materials to the Business to Business market will welcome your enquiries.
Branded items are a cost effective way of promoting your brand or activities and we offer a comprehensive range including both traditional and contemporary products.
British
Association of Dermatologists
Dermatologists are the experts in skin disease, and the British Association
of Dermatologists is supporting No Smoking Day, as smoking has a negative
impact on the skin. Smoking causes wrinkles and premature skin ageing, and
scientists have also discovered a new form of acne specifically linked to
smoking. For further information, please contact Nina Goad on 0207 391 6355,
nina@bad.org.uk, www.bad.org.uk.
BT
BT is one of the world's leading providers of communications solutions and
services including networked IT services; local, national and international
telecommunications services; higher-value broadband and internet products
and services; and converged fixed/mobile products and services. BT Group
plc consists of 6 principal lines of business with over 100,000 employees
in 170 countries worldwide.
At BT, No Smoking Day offers smokers a particularly timely reminder about
the benefits of not smoking. BT introduced a smoke-free workplace policy
throughout the company in March 2006. The Communication Workers and Connect
Unions lend their support encouraging people to take advantage of all the
help available to quit smoking. This includes BT's own Work Fit Quit Smoking
programme which offers BT people advice on ways to stop smoking and provides
information on where to find help and support to give up smoking for good.
CBS
Outdoor
This year CBS Outdoor have established a partnership with the 'No Smoking
Day' organisers as we work with many health organisations on advertising
campaigns for smoking and the issues related to changing the behaviour of
those people in our communities who smoke.
Some of you will already be aware of CBS Outdoor and the bus advertising opportunities that we can offer. We not only handle advertising on 95% of the UK's buses, but also the London Underground, Docklands Light Railway, two thirds of all National Rail stations and the major Tram networks.
The value of advertising on Public Transport is its ability to target people in entire communities and local residents when they are spending their time out of the home. CBS Outdoor can help you get the most out of your advertising budget, as Paul Hooper, Regional Tobacco Policy Manager from the West Midlands Department of Health has found:
"In the Midlands we have previously used a regional advertising strategy. By booking a campaign regionally we saved over £5,000 on production costs, in comparison to booking individually. The savings were then invested into alternative No Smoking Day projects."
To find out how CBS Outdoor can help plan your No Smoking Day campaign,
contact Karen Landles, Head of Public Sector at CBS Outdoor on 07968 567887
or e-mail Karen.landles@cbsoutdoor.co.uk
Fire
Kills Campaign
The Department of Communities and Local Government's Fire Kills campaign
is supporting No Smoking Day for the fourth year running.
If you'd like to work with your local Fire and Rescue Service you can find
their contact details in the Yellow Pages or at www.direct.gov.uk/firekills.
When you call ask to speak to the Community Fire Safety Officer. This website
also has information and advice about how to protect yourself, your loved
ones and your home from fire.
Fitness
First
Fitness First has teamed up with No Smoking Day again in the bid to help
smokers quit. Fitness First is the largest privately-owned health club group
in the world with over 500 Fitness First clubs worldwide with and 1.5 million
members. In the UK alone there are 170 Fitness First clubs with over 440,000
members. Fitness First continues to deliver on its promise of guaranteed
value and guaranteed results - a simple formula with a proven track record
of success. Fitness First takes the health of its members personally and,
through its GET RESULTS! programme, assigns dedicated personal trainers
to each member - helping over one million people achieve guaranteed results.
Foundation
for the Study of Infant Deaths
The Foundation for the Study of Infant Deaths (FSID) is the UK's leading
baby charity working to prevent sudden deaths and promote infant health.
FSID funds research, supports bereaved families, promotes baby care advice,
and works to improve investigations when a baby dies.
FSID is very keen to support pregnant women and families who want to stop
smoking. Their website has information for parents on making their homes
smoke-free and on the link between smoking and cot death. Visit www.fsid.org.uk.
Infertility
Network UK
Infertility Network UK (I N UK) is the national charity for those experiencing
fertility problems, offering face-to-face and telephonic support and information
at regional and national level.
I N UK is very keen to support fertility patients who also want to stop
smoking. I N UK would like to help infertility sufferers reach stop smoking
services in their local area.
For further information see the I N UK website at www.infertilitynetworkuk.com.
JCDecaux
JCDecaux is Europe's largest out-of-home advertising company. Our portfolio
includes billboards, street furniture, retail (advertising at Tesco and
Waitrose) and airports. In the UK, JCDecaux has an unbeatable presence in
all major cities including London, Manchester, Birmingham and Glasgow.
Using a targeted audience approach with the right outdoor media ensures you reach the right people in the right place, making your advertising budget work harder. We’re absolutely committed to helping you achieve that with your campaign.
Louise Ross, Manager, STOP! smoking service, Leicester comments;
‘The No Smoking Day campaign across {Leicester}on your displays, had extremely high impact in 2008, and led to a noticeable increase in calls during the run-up to No Smoking Day. It was commented on favourably by many people, both within the NHS and the general public… The 2009 campaign, I’m sure, will be equally powerful…’
We’re offering discounts to all campaign advertisers in the run up to the March ’09 event. For more information please contact Lawrence Evans, Account Manager on 07900 821 372 for more information.
Label Outdoor
Label Outdoor offers a new and different way of advertising to and targeting
smokers. Its cigarette bins are free standing and wall mounted, situated
at busy clubs and pubs, which means they are hard to miss. A unique way
to capture your audience! Its label bikes are a perfect mobile media solution
allowing you to gain huge coverage in previously impossible places to reach.
The bikes carry a full 6 sheet (bus shelter) size advert that make them
impossible to miss. Manchester PCT used this to promote their event for
the week leading up to No Smoking Day 2008 and this contributed to their
most successful No Smoking Day to date.
Label Advertising is offering a fantastic discounted rate to No Smoking
Day organisers when they advertise around the time of the campaign (1 January
to 13 March 2009).
For further information, contact Mark Campion on 07825 604 222 or email mark@labeloutdoor.com.
The
Life Channel
The Life Channel is the UK’s largest health-focused community television
network broadcasting to over five million viewers within GP Practices, Pharmacies,
Schools and Colleges. In partnership with No Smoking Day, The Life Channel
can reach smokers within the community with targeted, relevant information
designed to encourage smoking cessation. Supported by the Department of
Health, the NHS, many Primary Care Trusts and community agencies, The Life
Channel is the perfect medium to communicate with viewers at a time in which
they are more receptive to health messaging. For further information on
The Life Channel, please contact Andy Short at andy.short@thelifechannel.com.
P3
P3 is the monthly publication devoted to the business of UK community pharmacy
- focusing on the need for pharmacies to produce a profitable business model.
P3 is read by a cross-section of independent community pharmacists and large
chain pharmacies including Alliance Boots and Lloyds pharmacy. P3Pharmacy.co.uk
is an online resource offering information and training to assist the pharmacist
and pharmacy manager in their day-to-day working lives. Both are part of
Communications International Group – the UK’s leading publisher
in the pharmacy/beauty retail markets.
Rethink
Rethink, the leading national mental health membership charity, works to
help everyone affected by severe mental illness recover a better quality
of life.
The charity has 340 services in England and Northern Ireland and each service
will receive information about No Smoking Day.
The services are all very keen to work with organisers in their local area
who can offer cessation help on and after No Smoking Day. To help you develop
a mutually beneficial, ongoing partnership we have produced this guide to
working with Rethink in your area log on to www.rethink.org.
The Armed Forces
The Royal Navy, the Army, the Royal Air Force and the Defence Dental Services
will be running their own No Smoking Day campaign. Service personnel throughout
the world will be receiving specially branded information about the campaign.
Contact your local base if you would like to work with them to help service
personnel to stop smoking.
Ticketmedia
Ticketmedia provides bus and transport ticket advertising exclusively in
the UK. Research has shown that people feel closer to advertising that is
physically in their hands. We will work with you to create powerful messages
on your tickets, allowing passengers to retain the information for future
reference and to use web addresses or phone numbers at a time that is convenient
to them. Special discounted packages are available to promote your No Smoking
Day event or to raise awareness of Stop Smoking Services available in your
community. Please visit our website www.ticketmedia.com
or contact Candi candi.ellison@ticketmedia.com
for information about past No Smoking Day campaigns or a bespoke proposal.
We’re currently in negotiations with a number of other potential partners, and more partnerships will be developed over the coming weeks so remember to sign up to the No Smoking Day e-newsletter to stay up-to-date.