No Smoking Day 2010 - theme
No Smoking Day 2010 takes place on Wednesday, 10 March 2010.
This year's theme has been developed with smoker themselves. They told us that they are experiencing uncomfortable internal conflict about smoking…internal conflict worsened by sense of addiction, powerlessness and feeling trapped. Its not surprising therefore that most smokers want to quit, escape the chains of addiction, and No Smoking Day is here to make sure they stand the best possible chance of success. So that's why this year's theme with it's striking and symbolic image of arms breaking free from a chain of cigarettes, and strap line - Break free, we can help, resonated so much with the smoker focus groups we talked to. The theme is empowering, positive, supportive.
No Smoking Day 2009 saw 1 in 10 smokers kick the habit, that's an impressive 900,000 people! And we're expecting even more to take part on 10 March 2010.
"It's like I'm breaking free of this dirty habit sort of thing…that would
have more effect on me, it's quite powerful ..."
Female smoker Newcastle
"It's like giving you the power back…yeah, it makes you feel more
powerful, as if you can stop"
Young male smoker Newcastle